Fear-Unspoken Emotion when Buying or Selling a Business

 

How much is the business worth?  How much can I make if I buy that business?  What is the value of the Inventory?  What is the  rent the business pays?  What is the Revenue per Sales Channel?  What can I sell my business for?  What will it cost me to start a business?

These are all financial question that very often get discussed during the process of buying or selling a business.  So often the perception of buying or selling a business… or starting a new business is all about the financial elements surrounding the transaction.  The emotional and psychological elements in my opinion are under-served and often minimized.

Selling a South Carolina Businessl

I am a business broker based in South Carolina  and in my profession I work with both buyers and sellers and can have rather intimate conversations regarding the goals and  desires of these current or future business owners.  I cant pretend to always know what truly is going thru the mind of someone I represent that is buying a business or someone I represent that is selling their business.  But I can speak of my experiences that I realized personally as I both bought several businesses as a business owner and also sold my business of 20 years.

Should You Ignore Emotions When Buying Or Selling A Business?

The money is a very important component that cant be minimized, but the emotional side should not be minimized as well.  What emotions did I experience as I personally was the buyer and seller of a business?

  • Concern,
  • Trepidation
  • Joy
  • Satisfaction
  • Worry
  • Relief
  • Uncertainty
  • Fear

Is there a book written that states these are the emotions one should realize when going thru the thought process of buying a business, selling a business or starting a business? If so I am not aware of it.  Is it ok to worry 24/7, to have some fear when making the substantial investment of buying a business?

Is it ok to have a certain level  fear when evaluating the decision to sell a business that you may have started and or been owning running for 10, 20, or 30 or more years.   I personally think all these emotions are both acceptable and normal. I feel if there isn’t a certain level of fear then possibly the enormity of the situation may not be fully understood.

When working with business buyers and those selling a business, and also in consulting for several starting a business, I do not attempt to advise that certain emotions are right, wrong, or indifferent.  My approach is to share my experiences and suggest that these emotions may be realized in the process of buying or selling a business.   I have many conversation with business owners that may want to be selling their Business.

The Fear Of Selling Your Business

They want to sell their business but the uncertainty that is so intertwined with the process can create fear,  fear can create in- action.  Business owners may want to sell or exit their business, but their business is a known entity.  The business owner knows what to expect with running his business-relatively.  Selling ones business can create so many unknowns that uncertainty,trepidation, concern worry and fear can result in just taking the path of least resistance which may mean to just keep running your business- even though you may not want to.

But a properly analyzed and thought out approach to buying or selling a business can produce some very desired emotions like relief, joy, and satisfaction.  In my opinion emotions are a big part of the process of buying or selling a business.  But you should not let your emotions get in the way of pursuing your desired goals.

7 Steps to Buying a Business

7 Steps to Buying a Business

buying a Florida business

Steps to Buying a Business 

Buying a business requires planning and an organized approach.  Many Business Buyers that are Buying a business in South Carolina or Florida businesses do come from out of state.  I am a Business Broker focused in both South Carolina and Florida.  Prior to being a business broker I started and owned my own business and purchased 8 businesses to to supplement our organic growth.  The last 2 business I sold about a month ago had both business buyers from “up north”. The steps to buying a business  can vary depending upon each individuals situation and goals.  Below are some steps that may apply to many business buyers.

1. Have you had “the talk” with your significant other?-  Have you discussed your thoughts, ideas with your significant other?  Does buying a Florida business mean a relocate?  If so how does that affect those most important around you?  I started and owned and sold my own business and to think about making any of these decisions without my wife is unthinkable. I work with a lot of potential business sellers, and when I ask if they have discussed with their wife of 10-20-30 years and they say no, I know  that the decision still has further steps to take.

2. Consider your capabilities.  What are your realistic financial means to buy a business.  Do you need a business that offers Seller financing or do you plan to seek financing from a bank or other?  What is both your true skill set and what sort of businesses do you have an interest in.  And, do you have the financial capabilities to buy such a business, and or or their technical or license requirements that could me met by you.

3.   Geography- both South Carolina and Florida are big states!  Are you looking to buy a business in a certain part of the state or ok for most any part of the state(s)?

4.  Start Looking around.  It’s easy from anywhere in the world to jump on the internet and search for a South Carolina or Florida Businesses For Sale.   This is a very easy part of the process.  But how do you advance your search from casual looking around to trying to reach a goal of for example wanting to buy a business within 6 months.  For every hundred of people that “look to buy  a business”  only a few actually do.  Looking  thru websites is generally a free and fairly benign exercise.  Engaging with someone that understands the South Carolina or Florida market advances your efforts from “looking around” to trying to fulfill a goal.  Contact a business broker and have a dialogue and seek out assistance from someone that engages in this process on a regular basis, and understands the marketplace.

5.  The vetting process.  Getting information from the internet on businesses for sale can provide certain minimal information.  To receive detailed info confidentiality agreements will be signed.  Expect information exchange to be a “2-way street”, you will desire information on a business sellers business including financials, company background and  history.  A business Seller will require information on you, including your financial capabilities and  your background.

6.  Meeting with the Business Seller.  A Business buyer can “meet” a business owner via a phone conference call, but a face to face visit with the owner will allow both the prospective business buyer and Business Seller, to either develop a comfort level to move forward or move on. A successful meeting could result in a contingent offer being generated/presented.

 

7. Generating a business offer to Purchase-  After finding the business that meets your requirements, an offer is generated and presented to the business Seller.  At times an LOI (Letter of Intent) may also be utilized.  The business Seller has the option to accept, reject or make a counter offer.

If accepted, due diligence is pursued with the goal of satisfying the wants of the business buyer and reaching a business closing date whereas the prospective business buyer achieves the goal of being a business buyer. The steps to buying a business can vary greatly.  Having an organized approach and realistic expectations can go a long way towards finding and buying the right business. 

Selling Your Business How to Find a Buyer

Selling your Business How to Find a  Buyer

Selling your business

You have decided you want to sell your business.  How do you find a buyer for your business?

When a business has been in existence for many years, 10-20-30-40+ years it is not uncommon for the business owner to be approached about selling his/hers business. Or it is not uncommon to “hear about someone interested in buying the business” or have someone express “interest in buying the business”.  Selling your business can be a challenge.   I have seen and experienced this as a business owner and as a business broker. So one may think  “if these  people are interested in buying the business and I’m not even trying to sell it, I think it may be very doable to find a buyer when I am ready to sell my business.” But like a lot of other complex processes, “the devil is in the detail.”  Often  , when ready to sell your  business,  it turns out the person  or competitor, or strategic buyer prospect that was interested in the business 1,2, 3 years ago, is no longer interested- their situation has changed.  Or the guy that said he knew someone  that was interested in the business, doesn’t have the resources to consummate a deal. So how does a business owner find a buyer for the business. 1. Try to find a buyer on his/her own. 2. Hire a Business Broker to find a buyer.   Neither options are guaranteed. What is generally not known by one trying to sell a business is that MANY  businesses that actively try to sell their business DO NOT SELL.  Industry statistics show that well over 1/2 of all businesses that actively try to sell actually do NOT  transition the business to a new buyer. But it is with little doubt that hiring a qualified business broker greatly increases ones odds of finding a buyer.  It is my opinion that a significant reason why utilizing a business broker is the simple fact that most business owners already have their hands full running their business.  And then to add  the components of selling a business to their day is barely doable at best. Marketing the business, vetting out buyer prospects, tire kickers, not disclosing the confidential component of the sale are just a few responsibilities that are easy to do  while continuing to run their business.   Often there is not enough hours in the day to get all that done and run the business. A business broker is able to have “generic dialogue” with competitors and strategic buyers without disclosing the name of the business.  If  Mike from Mikes Towing approaches ABC towing about buying their business, then ABC business knows Mikes Towing is for Sale. If Scott from XYZ  Business Brokerage approaches ABC Towing about a Towing business in the Jacksonville Florida area- confidentiality is maintained. But as a Business Broker we market  looking for business buyers across many different platforms, often searching locally, regionally, nationally and internationally.    So often business buyers are from “Somewhere else”.   Also a business buyer is someone that buys a business.  About 9 out of 10 people that approach about an interest in buying a business don’t buy a business.  They may one day, but that may not be this year or next year.  They are prospective business buyers.- As a business Seller you are looking for a Business Buyer. I personally have bought  several business over the last 25 years. I have made the decision to buy a business- found a business that met my goals and then concern myself greatly if I cannot effectively acquire the business   Many “Business Buyers” looking for a business do not ever make an offer on a business , or buy a business.  They may be a perpetual business buyer prospect, or they may truly be ready to take the next step and be a business buyer. Knowing the difference between a prospective business buyer and actual business buyer can be the difference between an effective sale or a frustrating  time demanding process .   Selling your business can be a challenge. For More information on Selling a Business or Buying a Business  Scott M Messinger (239) 770-2421

Selling a Business to a Soldier

Selling a Business to a Soldier

I am a Businwww.SellaBusinessFlorida.comess Broker in South Carolina.   I had been a business broker in Florida for 8 years.  at that time, Most of the business I represented to Sell were in the state of Florida and many businesses I represented for Sale were in the Jacksonville Florida area.

Buyers of businesses come from everywhere.  Prospective business buyers    come from right down the street and  from elsewhere in the State.   Very often business buyers buying a Florida business or South Carolina business come from another state.  Currently I am working with a business buyer from Ukraine.  I am also working with a soldier stationed in Afghanistan that contacted me regarding a Meat Shoppe I have for sale in Jacksonville.  This 12 plus year military vet, while still serving, has extended an offer to buy this business I represent for sale.  The Seller has accepted the offer and potentially this person that has spent the last 12+  years serving the USA military,  will be a small business owner after his final discharge date.  It is potentially a life changing event for him and his family

Every business sale I see as unique  with its own unique set of issues, challenges, and obstacles.  Some business sales have less obstacles than others, but they all have obstacles.  Selling a business to a Solider that is currently serving overseas brings on its own unique set of challenges.

Observations about Selling a Business to a Soldier-

  • This prospective business buyer is seeking an SBA loan we think we do have a good lending source lined up that is working hard on behalf of this veteran,- I have yet to locate any special lending programs for military veterans, and find that surprising.
  • As many know prior experience  in the industry is a standard requirement of SBA lending.  again I was surprised that the experiences in the military do not carry more weight in the lending community.
  • Obviously the logistics of calls, emails, faxes, signatures,  along with the big time zone difference and  are just not as easy as me working with a prospective buyer in Chicago Il.
  • Business sales that are contingent on appraisals, loans, and standard due diligence are the norm.  Drafting an offer that is contingent upon “not becoming another statistic before being  scheduled to leave theater “(Afghanistan) brings a new and sobering  element to the process.

On a somewhat related note, yesterday I volunteered at an event in Jacksonville Florida  called Hired Our Heroes.  (sponsored by the US Chamber of Commerce Foundation).  It was a job fair and workshop geared towards transitioning  Military veterans.   My role was to help military veterans that are preparing their transition to “civilian life”.  I also assisted with resume reviews and providing a “civilian business owner perspective”. During my 20 years as a business owner I interviewed and hired 100’s of employees and prospective employees.  At this event I had the chance to spend time with what turned out to be very qualified individuals.  One individual had a very lengthy resume.  We spent a lot of time  trying to simplify it and cut it back.  Problem was that during his 21 years in the military he had  managed  and coordinated so many impressive feats that his resume was long because he has accomplished so much.  Another I spoke to inferred not wanting to point out his involvement in “hostile environments” as he thought this may dissuade a prospective employer from hiring him.  He had been advised that this may be viewed as a negative from a prospective employer.

Our military is and has been producing so many impressive individuals.   Buying a business as a soldier should be a plausible and viable transition.  But pursuing buying a business   as a soldier has its own special challenges.  I think more could be done to assist a soldier  that desires to own a business after their time serving our country is completed.  In this case am I, the lender, and the Seller working a little harder because this prospective business buyer is currently serving our country?- yes.  But after working on this business sale I think  pursuing  the dream of owning a business after serving our country should be easier and more common place.

Buying a Business Selling a Business Using the Internet

I just sold a business last month and the buyer saw the business advertised on Craigslist and on one of the large “Businesses For Sale” websites.  I am a business broker that works with business owners with the process of buying and selling a businesses.  My profession of being a business broker is my own business. 

I have also owned another business of 20 years.  I am a business broker that has been trying to figure out this “Internet thing” for quite some time.  I think I am figuring out that I will never figure it out.

It seems that there are a lot of Internet marketing experts and this industry appears to still be somewhat at the early stages of a rapidly growing industry.  As a business broker and business owner, I recognize that utilizing the internet is integral in business success going forward. Maybe I know more about trying to maximize the Internet than some, but the question of asking a business owner (that is not in the Internet marketing business) if they understand Internet marketing is akin to asking someone if they are a golfer. The average golfer may have a handicap of 20-25, Some golfers shoot at professional levels- 0 handicap, some people have never golfed, some have golfed once or a few times, some golf a lot but are still a 30 handicap (the higher the handicap the worse the score).  In golf,  I am about a 12 handicap.  For Internet marketing maybe I am about a 12-20 handicap , I dont know.

What Does Selling A Business Online Involve?

I may know  more than some, but know there are a lot more that know a lot more than me.   My job involves many discussions with business owners regarding the state of their business as it relates to a potential sale of their business or a possibly buying another business. The  questions  I have about utilizing the internet as a business broker are also questions shared by the plumbing contractor, the print shop owner, the restaurant owner, the card shop owner and the small business owners scattered throughout the world.

10 Interent marketing observations from a Business Owner / Business Broker:

  1. The Internet today is so different than it was 10 years ago.  Ten years ago, so many businesses didn’t have websites.  Those that did had these fancy Home pages with lots of “neat stuff”. And the site just sat there.  Now-a-days it is known that a lot of that neat stuff gets in the way of search engines.    A few years ago it seemed if you didn’t show up on Google – you didn’t show up, and then came, Myspace (and went), Facebook, Craigslist, LinkedIn, Twitter,  Google+, Pinterest, etc. .  I am convinced the Internet 10 years from now will greatly different than it is now.  Trying to figure out where it is going is the challenge.
  2. To me , I see the value in Social Media marketing is that it decreases my reliance on Google.  With Social Media customer have another way to find you.  You don’t need to show up on page one of google to be found.  I may be wrong with this line of thinking but this is my perspective.
  3. It feels like everything I learned yesterday, is almost outdated tomorrow
  4. I see the question asked so often online- Is anybody making any money on Twitter.  Twitter is growing at 1,000,000 new users per minute 🙂 doesn’t it just make business sense that some are making profit on Twitter- I am not yet,  are you? Does Twitter work for your product or service?  Does it help to sell/buy a business?
  5. Is Internet marketing another strong way to reach customers, market and advertise, or is it so much more?  As a business owner we know we need to advertise and market.  In the past and present we use the Yellow pages, direct mail, radio, maybe TV, trade shows, telemarket, direct sales, networking and other methods.  Is it proper to view internet marketing as a very strong means of marketing and advertising or view it as so much more.  I tend to think to view it as so much more.
  6. Is it true that if you can drive “mad traffic” to your website that is so effective that  you could sell ice cubes to an Eskimo?.
  7. Is blogging better than tweeting, is Facebook better than Twitter.  Do I need to post videos to Youtube?  How important is SEO, incoming links, adding more friends, social media buttons/widgets?
  8. Is email marketing dieing, improving, necessary, changing, or being somewhat replaced by social media?
  9. How do I do all that I should be doing on the Internet, without having to bear the cost of “sub contracting” that task out and still run my business.
  10. How will we be accessing the Internet down the road and how does that affect my approach today?  It seems a few short years ago accessing the Internet with ones cell phone was a novelty at best.

How Do You Find A Business Owner Who Is Selling A Business?

I am just a business owner who’s profession as a business broker requires significant marketing efforts.  How do you find a business owner that is looking to sell a business? This is a very confidential event. How do you find a business buyer that is looking to buy a   Jacksonville Towing company or a Florida HVAC Contractor,  Tampa Retail Business, or  Computer Repair shop?

My approach is  to try different things.  I Tweet the businesses I have for sale- I get some follow up questions, I blog about my business experiences- it has driven”some traffic” to my site, I am on Facebook- but pretty weak, I am on Linked-In and a few other social/business sites.  I personally feel value in writing a blog as it allows me control to provide SEO optimized current content to my site.  I do email marketing.  I certainly am not in a position to provide well grounded advise on this subject but my major point is- Are you a business owner confused about what you should be doing on the internet? – You are not alone.