Tag Archives: small business owner

When Business is not Just Business

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When Business is not “Just Business”

 I think most that have been operating in the business world have heard the expression  “Its just Business”, like “sorry I have to use another vendor- you know Its just business”.  Or I hate to let you go… “Its just business”.  It falls into a similar category of the discussion small business owners have about their employees and are constantly advised to not worry so much about employees and the difficult policies, pay cuts, benefit cuts are “just business”.  I recognize the truth to that matter, but when you talk to most business owners with long term employees you see that is easier said than done.

Emotions are a part of business.  Sometimes the business relationship can turn into something much stronger , friendships are developed and suddenly it becomes more than “just business”.

I am a Business Broker Based in Jacksonville Florida.  I lost a dear person last week to cancer.  It was more sudden,  unfair, and painful to me than I expected.  This person was a client- which is such an inappropriate word in this case.  This husband and wife had hired me to sell their business.   It took a long time.  We are under contract  (and have had other potential buyers) her, her husband and I  did expect this transaction to happen but the Cancer happened faster.

I’m not a dinosaur but I’ve been in the business world long enough to gain a perspective where I look for more out of my business activities that wins/losses.  We all know there is a lot of “the same old same old” in our business activities and sprinkled among the day to day are special people and special situations that stand out.  I am involved with business brokerage as I recognize Buying or selling a business as a life changing event – it was for me.  Marriage, children, Buying a business, Selling a business are life events that can shape a life- but death trumps them all.  She incentifyed me by being so nice to me throughout this process.  We all have favorite clients or customers- and she fit the bill. They both are wonderful people.   I recognize that it is easy as a business broker to “get in the way” of a small business owner.  They are trying to run their business while you are trying to sell their business and its easy for some overlap or conflict to occur.   She made me welcome every time I walked into their business. She would encourage my efforts with a hug or offering some take out lunch as we strategized the sale of their business.    She is watching from above to make sure I help her husband complete her request to have their business sold so that he can enjoy life after the sale of the business. Even though its painfully obvious it won’t be the same.  And yes we still have a way to go in the process, but I do say to myself, what if I could have sold it a few months earlier…

I don’t know if I ever want to get good at selling a business for a dying client.   I don’t know if I am doing everything right this time.  Her husband and I had discussed and had a Power of Attorney to be signed by his attorney representing him in the sale… just in case.  He called just hours after she passed away.  I didn’t know how soon was too soon to go see him.  I went over to his business just days after her passing- unannounced with the hope of catching him at the office.  Over the years I had always made an appointment- but fortunately he was there. , I brought flowers, gave him a hug, and offered any support I could.   Behind closed doors we balanced our talk between life, and what we need to do going forward to accomplish what she wanted done- selling of the family business.   First he had to take care of the services and family.   Sometimes it is very much more than Just Business.

(April 2014-this article was written just days after a dear client passed away.  The business sale closed approx. 2 months after.   We experienced further difficulties in the closing process which made matters even more difficult for the Seller (husband of the deceased wife).  After numerous delays, we closed on the sale of the business.  This post touches on some personal matters, and it was only until recently that I asked Seller to read and give his approval for me to post and share these events )                     

8 Biggest Reasons I want to Sell My Business or Buy a Business

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8 Biggest Reasons I really want to Own My Own Business Can  look very much like the 8 Biggest Reasons I really want to Sell My Business.

Reasons to buy sell a business

Why does someone buy a business, and what does drive a business owner to the decision to sell their either long term ownership of a business or short term ownership of a business?  As  Former and current  business Owner I have owned a couple  businesses,  I have started businesses, I have bought multiple businesses, and I did sell my business.  As a  Florida Business broker I have both represented Buyers and Sellers of businesses.

So much goes into the decision  of buying a business or into the thought process of selling a business, but often it can be similar criteria that just sits on the opposite side of the ledger….

Owning your own business can be one of the most satisfying processes in ones life.   Why does someone want to own a business.  Very often it becomes the same reasons one wants to sell his or her own  business.

Reasons For Owning Your Own Business: “I want to Buy a Business because” –

1)MONEY– want to make lots

2)PASSION– I love making widgets- I love helping people with my products/ services
3)ACCOMPLISHMENT– It just feels good and a feeling of success
4)OBLIGATION– It is my best means to support myself and or family.
5)EXCITEMENT– I love working 24/7
6)CONTROL– I control my own destiny. I am the boss, I wont have to report to anybody. I can do whatever I want!
7)OPPORTUNITY– I’m young-limitless full of health, energy, optimism
8) TIMING – “I’m Ready” to buy own my own business

Reasons For Selling A Business: “I want to sell my Business because “-

 

1)MONEY-Not making enough, money is less important.  Or Ive done well and ready to cash in on my efforts.
2)PASSION– I used to love making widgets, now I’d rather collect shells, golf, work for someone else or do anything but make another widget. of ” If I have to deal with another customer I’ ll scream”.
3)ACCOMPLISHMENT– The feeling of accomplishment is gone and or less significant, or Ive accomplished all Ive wanted in this business.
4)OBLIGATION– My family is no longer around, Im not going to pass business on to my kids
5)EXCITEMENT– after working 24/7 I am now burned out and I get excited about the idea of not having to deal with it anymore
6)CONTROL-Insurance Companies,employees,IRS,State, Federal policy control my destiny, and run my business more than I do!
7)OPPORTUNITY– I feel old,  have health issues, tired- lack the energy this company needs- exceeded my limit
8) TIMING– “I’m Ready” to sell my business and move on…

While the list could go on and on, Contrary to common belief—– Its not always just about the money

When do I think it is a  good time to buy a business?  When YOU are “ready”

When  is a good time to sell my business –  When YOU are “ready”

 

 

 

Starting Or Buying A Business-Own or Rent Building?

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Starting a business, or buying a business involves many decisions  ranging from what one should  put on your business card to where to locate your business.  Many small businesses are run from ones own personal residence,  and there are many advantages and disadvantages that can come along with that strategy.

But operating your business from a leased space, rented space, or a space you or your business would buy, can be a very important decision for your business.  The business that I had owned for 20 years, I had owned the building and surrounding property, (I still own and lease back, even after the sale of the business).

Owning A Real Estate For Your Business

Currently my role as a business broker has me working with business owners that both own the building they operate the business from they are selling and business owners that rent their space. Of  almost 1000 businesses sold in the state of Florida in the last year,  thru the Business Brokers of Florida of which I am a member of, less than 8% of them involve real estate.

Is it better to Own or Rent your Businesses Property?Most business owners in Florida that sold their business rent their buildings.  There are just way more non- owner occupied properties than owner occupied properties.  Again I owned and currently own and rent out the building I operated my business out of.  My thought process was that I had long term plans for my business and I viewed it as a means of building equity.  I do look at it a little different in today`s economy.

I do know of several business owners here in Florida that bought their building 5-10 years ago, ( they viewed the acquisition as an investment) and while the business may be doing somewhat ok during these difficult lean times, the building is so upside down that it may take 5, 10+ years or more, before the amount owed on the building is equal to or greater than market value.

To exacerbate that dilemma, ” like spaces” may be rented at a fraction of what monthly mortgage, insurance, and taxes payments may be.  It would be nice to be able to treat this expense as other expenses and when you have a more cost effective means just pursue that route, but buying/selling a building (or a business)  is not a very liquid investment- especially in today`s market.

Some Pros of owning a building may include:

  • more control, no landlord to report to and changes to your building allow you greater flexibility
  • potentially over the long haul you can accumulate equity
  •  If you are buying now, are you buying at a real value price, and its hard to argue that locking in at todays interest rates would not be a good thing.

On the Con side:

  • One must consider the opportunity cost of the money that is devoted to a down payment when buying a building- how much could that money have helped you grow your business?
  • If you need to move your business a  rental/lease agreement may allow you greater flexibility.
  • Owning a building is more responsibility

Operating lean, low overhead, low monthly expenses greatly enhances the likelihood of acceptable profits.  I am pleased I had owned my building I operated my business out of, but would I make the same decision today to buy a building to run my business from?

If I were buying a business here in Florida would I require that I can buy the building along with the business I am buying- today I am not so sure. Leaning  towards the flexibility of renting until  further clarity on where  on economy is truly heading seems to be a reasonable approach.

Selling South Carolina Business

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Selling  South Carolina Business

….When Your Product is You.  Doing business in today’s web based world is changing almost daily.  You work on your website,  get on Facebook,  you try to learn all about social media to either try to just keep up, or maybe to move your marketing efforts forward.How does this affect Selling South Carolina Business.

Your competitors may have the ability to learn more than you to stay a step ahead of you.  They may have discovered the next best Facebook app to get them more Likes, Fans, and or interest.  Others may have more money than you and can outspend you, they can Out-Tweet you, out post you, out pagerank you, out comment you, out link you….

Be The Best You Can Be

Small Business Marketing- Selling a Business

But no one can Out-You You.  Or stated in the first person- “You Cant Out-Me Me”  .We all are busy trying to move our businesses forward but do we really know if Twitter will be in ours or others marketing plans 5 years from now.  So how or where does one focus.  Is your product or service you sell- you?  

I am a business broker based in  South Carolina and I help/work with people with the process of buying and  selling South Carolina Business.  One aspect of the business that makes a business more saleable is the ability for the business to not be dependent upon the owner so that if/when the owner is “replaced” a transition can be seamless.  So building a business based on the brand or product being “You” can appear counter-intuitive.

My view based on my experiences is that a customer does business as much with “the way a company does business”, “company philosophies”, “company approach”, as much as they do business with a certain individual.  When you think about it we do like the person that we do business with but what is it that we really like?  I tend to think it’s the way that person deals with me,  and it’s easy to assume that approach starts” at the top”.

 

How Important is Business Owner when Selling a Business?

So I think it’s easy to assume if a customer/client likes the approach or way you do business as an owner and your “brand” is based on how you approach service and ethics and business practices- that this is who the company is and the company is NOT you.   If you as the business owner demand honest ethical reliable hard work from yourself and customers see that, they know what your expectations as a business owner are.

So if you as a business owner are not truthful, don’t return phone calls, think it’s ok to quote one price and then demand another price after the work is done why would the customer expect anymore from anyone else in your organization.

Submit Your Business To Your Philosophy

But the product/brand that you are building on the web content that you post to build your brand may not need to be about you by name- it may be your philosophies, your ways and approaches toward running your business.  I have been posting business articles about my experiences, views, and ideas for several years.  When someone engages me as a business broker -they are engaging me, and they can understand me through my writings if they choose to do that as a starting point- or they can choose not to engage me as a business broker because of my writings.

Maybe you don’t have the most experience, maybe you are not the smartest, maybe some of what you offer has some shortcomings- most everything does.  We all have areas of what we do that can use improvements, but you know you do bring something to the table that is unique to you.

So as the internet changes and strategies change on what new  site/app/blog/tweet/hashtag/social bookmark you should be using- you can retain certainty that you and your story will forever remain unique.  There is only one You.  But as the old song goes from The Who – Who Are You? – You are your feelings, your beliefs, your experiences, ideals, likes, dislikes,  the good and the not-so-good of you, and your way of going thru life (and business).

Nobody can do you better than you.  So when you are creating or building a brand,  and the brand is you- no competitor no matter how much money or how smart or how experienced is going to out you- you.

Scott Messinger is a Business Broker that is currently based in South Carolina and also works in Florida and Southeast USA.  I have personally purchased multiple business and currently own and operate businesses and business interest in multiple states.  If you are looking to sell your business in the Upstate ( Greenville, Spartanburg, Anderson, Clemson included)  Please feel free to contact me.

Scott Messinger  Business Broker South Carolina (864) 210-8226   Scott@GatewayBusinessAdvisors.com

Website & SEO Before You Sell Your Business

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Selling your business requires you to prepare your business for sale. One of the important steps in preparing your business for sale is a well designed web site that produces results. Below is information from the perspective of an SEO Web Design firm.

Tampa SEO is a full service web design and SEO agency in Tampa, FL. Here’s an article they wrote regarding web design and SEO prior to selling your business.

Why You Need SEO & a New Website Before Selling Your Business

So you have decided to sell your business and are making moves to get top dollar for your baby. Being a good business owner you understand that although your business means the world to you in the business world it is about proving the dollar amount from both an appraisal and sales perspective.

Whatever your business may be, the prospective buyers want to see the purchase and new ownership process go as seamlessly as possible. This means all your records are in order, the permits or licenses are all up to date, and most importantly the business will continue to be as or more successful than it was with new owners. Tampa SEO highly recommends that a new website and SEO campaign can help you with the latter.

Your business website represents your professionalism

When it comes to business success most owners will agree that the online market is one of the most important. Your website is the representation of your products and services, your image, your authority in your industry, and a way to provide potential customers information in a day and age where the Internet is the first place people look. Basically, having a well-designed website will help build business, retain business and represents everything you have worked so hard for when you yourself can’t make a live impression.

Tampa SEO knows that a modern website helps businesses before, during, and at the end of their operation so that they can showcase their professionalism and utilize their website as an additional marketing tool. Although having a great website will help with conversions your business will still need a way to attract customers and PROVE that it is a great marketing tool before its sale. This is where search engine optimization (SEO) comes into play.

SEO

Photo (c) topseopicks.com

SEO is simple, easy, and fast way to get increased market share prior to selling

While a website can be the source and reason you convert leads, SEO is the reason these leads are finding you. A new website and SEO campaign helps customers or clients who are already looking for your products or services find you quickly and easily. When a customer goes on to Google and searches for a generic phrase related to your business SEO makes your website come up high in the rankings and improves the chances that that customer will make a purchase from you.

This relates to the sale of your business because with SEO all the website activity is quantifiable. When you can prove to potential buyers that you have X amount of traffic and X amount of conversions you have proved your market share and ability to sustain business in the future. This is a great selling point as most other marketing campaigns- TV, radio, Yellowpages, etc. are difficult if not impossible to measure.

Shows new buyer you have continued to improve the business while selling

Every business buyer wants to know that the risk they are taking by purchasing your business is justified. What better way than showcasing to them through your new website and SEO analytics that your business is sustainable and can continue to grow through attracting new customers online. You have showcased the effort to improve marketing before you sell your business and have begun the process of attracting a bigger clientele through SEO.

It seems that websites and Internet marketing are a piece of every business plan these days. When selling your business make the decision easy for the buyer. Showcase to them that you care about the success of the business even after ownership has been transferred by investing in a website and SEO campaign that will continue to be successful even after you are gone. It is a huge buying factor and can improve the bottom line you can charge for your business as it is all justifiable.

Scott M Messinger is a business broker based in Florida.  I work with both business owners and individuals in the process of buying and selling businesses.  I normally write my views and perspectives from a small business owners standpoint.  The above article is helpful information provided from the perspective of an SEO Web Design Company.