Website & SEO Before You Sell Your Business

Selling your business requires you to prepare your business for sale. One of the important steps in preparing your business for sale is a well designed web site that produces results. Below is information from the perspective of an SEO Web Design firm.

Tampa SEO is a full service web design and SEO agency in Tampa, FL. Here’s an article they wrote regarding web design and SEO prior to selling your business.

Why You Need SEO & a New Website Before Selling Your Business

So you have decided to sell your business and are making moves to get top dollar for your baby. Being a good business owner you understand that although your business means the world to you in the business world it is about proving the dollar amount from both an appraisal and sales perspective.

Whatever your business may be, the prospective buyers want to see the purchase and new ownership process go as seamlessly as possible. This means all your records are in order, the permits or licenses are all up to date, and most importantly the business will continue to be as or more successful than it was with new owners. Tampa SEO highly recommends that a new website and SEO campaign can help you with the latter.

Your business website represents your professionalism

When it comes to business success most owners will agree that the online market is one of the most important. Your website is the representation of your products and services, your image, your authority in your industry, and a way to provide potential customers information in a day and age where the Internet is the first place people look. Basically, having a well-designed website will help build business, retain business and represents everything you have worked so hard for when you yourself can’t make a live impression.

Tampa SEO knows that a modern website helps businesses before, during, and at the end of their operation so that they can showcase their professionalism and utilize their website as an additional marketing tool. Although having a great website will help with conversions your business will still need a way to attract customers and PROVE that it is a great marketing tool before its sale. This is where search engine optimization (SEO) comes into play.

SEO

Photo (c) topseopicks.com

SEO is simple, easy, and fast way to get increased market share prior to selling

While a website can be the source and reason you convert leads, SEO is the reason these leads are finding you. A new website and SEO campaign helps customers or clients who are already looking for your products or services find you quickly and easily. When a customer goes on to Google and searches for a generic phrase related to your business SEO makes your website come up high in the rankings and improves the chances that that customer will make a purchase from you.

This relates to the sale of your business because with SEO all the website activity is quantifiable. When you can prove to potential buyers that you have X amount of traffic and X amount of conversions you have proved your market share and ability to sustain business in the future. This is a great selling point as most other marketing campaigns- TV, radio, Yellowpages, etc. are difficult if not impossible to measure.

Shows new buyer you have continued to improve the business while selling

Every business buyer wants to know that the risk they are taking by purchasing your business is justified. What better way than showcasing to them through your new website and SEO analytics that your business is sustainable and can continue to grow through attracting new customers online. You have showcased the effort to improve marketing before you sell your business and have begun the process of attracting a bigger clientele through SEO.

It seems that websites and Internet marketing are a piece of every business plan these days. When selling your business make the decision easy for the buyer. Showcase to them that you care about the success of the business even after ownership has been transferred by investing in a website and SEO campaign that will continue to be successful even after you are gone. It is a huge buying factor and can improve the bottom line you can charge for your business as it is all justifiable.

Scott M Messinger is a business broker based in Florida.  I work with both business owners and individuals in the process of buying and selling businesses.  I normally write my views and perspectives from a small business owners standpoint.  The above article is helpful information provided from the perspective of an SEO Web Design Company.

 

 


 

Florida Businesses For Sale-

Florida Business For Sale  Florida Businesses Sold Activity (June 6.8.2011)

I am a Florida Business broker working with business owners selling their Florida  business, and business owners looking for acquisitions.  Prospective business buyers I work with are located in Florida, US., and Business buyers in Europe and throughout the world.

As a  member of Business Brokers of Florida, which is the largest state Association of Business Brokers in the United States we have access to significant data regarding businesses being bought and sold .   Thousands of businesses for sale are represented by over 1000 business brokers that are members of this Association.  These business brokers list their respective businesses for sale and prospective business buyers on a centralized listing site and buyers and sellers of businesses are brought together.

Several thousand businesses for sale are listed, modified, and advertised thru this website.  Valuable information regarding Florida business for Sales and Florida Businesses Sold help me as a Business Broker Professional  keep track of the ebb and flow of the Florida Business Acquisition Market.  Understanding a business to assist in selling that business requires an understanding of the numbers behind  that business.  And understanding the marketplace in which this business may be sold is furthered by a review of the data surrounding businesses being bought and sold in Florida. The below are a few statistics, totals, and items of note surrounding the business acquisition and sales market in the State of Florida.

 

Recent Businesses Sold in Florida Activity

  • Businesses Sold in Florida through Business Brokers of Florida  in last 30 days  – 48
  • Top 2 industries of  Businesses Sold in Florida through Business Brokers of Florida in  last 30 days:  9 Florida Restaurants Sold in Florida     4 Lawn Service Business sold in Florida
  • Avg Days it took to sell Florida Businesses Sold in last 30 days  – 270 days-  (9 months)

Businesses Currently For Sale through Business Brokers of Florida – 3213

Businesses Sold in Florida through Business Brokers of Florida over last year –  872

  1. Businesses For Sale through Business Brokers of Florida with Net Income Less than $100k – 1196
  2. Businesses For Sale through Business Brokers of Florida with Net Income More  than $100k –  1117
  3. Businesses For Sale through Business Brokers of Florida with Net Income More  than $200k  – 484
  4. Businesses For Sale through Business Brokers of Florida with Net Income More  than $300k –   223
  5. Businesses For Sale through Business Brokers of Florida with Net Income More  than $400k –   112
  6. Businesses For Sale through Business Brokers of Florida with Net Income More  than $500k –  66
  7. Businesses For Sale through Business Brokers of Florida with Net Income More  than $1M        -19

Highlighted Industry:     Automotive  Business For Sale in Florida                      Automotive businesses for sale include Auto Repair businesses for sale,Towing Businesses For Sale in Florida, Auto Car Washes for Sale in Florida, Auto Car Sales Businesses for Sale in Florida, Auto Body Shops for Sale in Florida, and other Auto related businesses .

  • Number of Automotive Businesses  Sold in Florida in last 2 years -54`
  • Average Days it took to sell –  282
  • Number of Automotive Businesses  Currently For Sale in Florida- 186

Currently I represent a Towing Business For Sale in Jacksonville Florida. This business for sale is available with or without Realestate and relizes revenue streams from towing, service, storage and resales. Looking to Buy a business in Florida?

All above info compiled from data available via the bbfmls website.


For more info or questions regarding the Florida Business Acquisition Market or Florida Businesses for sale please contact

Scott M Messinger

Scott@Sellabusinessflorida.com

239.770.2421

 

Relocating Your Business and Your Life for Business Owners

Small business Owners may face the prospects of relocating their business.  Sometimes moving a business may be a matter of moving your 1 person internet business, or may involve moving your brick and mortar, 25 employee business.  But usually when you are relocating your business you are also  relocating your life.    Ten years ago my family and I moved 1500 miles away from my business.  Subsequently I ran that business for 7 years remotely with the significant help of a qualified management staff and eventually sold that business.  My current status as a Dad and as a business broker in Florida has me and my family involved with another relocation.

Reasons For Relocating Your Business

People move for various reasons, and many aspects surrounding the decision and process relocating your business are surprisingly shared with share the decision process of buying or selling a business.  I have said in the past that there are many reasons one may want to sell their business or exit their business, but all those reasons can get reduce to 2 overall reasons. (reasons that your chose, or reasons that “choose you”)  You may choose to sell your business or circumstances make that choice for you (health, death, divorce, bankruptcy etc).  When you look to relocate yourself or your business, it may be a personal choice or situations around you may force/require such a move.

And like buying or selling a business you have a significant effect on your personal life, when you are relocating your business, your business activities, or your job, you are also relocating your life. A decision to move or relocate usually involves family, friends, significant others involvement. A decision to buy a business, sell a business, start a business directly affect your significant others.  You are not just relocating your business activities you are relocating the life that you are experiencing and significantly affecting the lives of those closest to you.

Relocating Your Business

Photo (c) multicube.com

I have always felt the decision to buy or sell a business can be a harder part than the actual implementation.  “Measure twice, cut once”.    In my previous business that I had owned we made several acquisitions.  I had spent many hours evaluating the accreted cash flow of an acquisition, how to afford the capital outlay, what assets we would keep or dispose of, what involvement if any we would have with the seller of the business after the sale, how we would integrate our billing, servicing, and support of the additional customer base that would come along with the acquisition.  

At some point the decision is made and now it becomes a matter of implementing the mechanics of integrating the acquisition. I believe the implementation was the easier part of the process.    If the decision to acquire was thought out the integration should be a fairly known process. Ten years ago when we made a decision to move our family 1500 away from our business and running it remotely, a tremendous amount of  thought and time  went into the decision, and the move worked out well for the business and my family.

About 2 years ago we contemplated moving due to a combination of personal reasons, and my business activities also entered into the decision.  The decision was more based on personal preference and family goals (my daughters education and school)  than business.   Approximately 1 1/2 year ago we made the decision to move 300 miles away to Northern Florida, from the Southwest barrier island we currently live on.  Subsequently, we have sold our home, found a new home, and the movers are loading up our life belongings in 3 weeks. 1 1/2 years ago I started preparing for the move as it relates to my  business activities.  Here  are some of the highlights and:

6 Measures to Take When Relocating Your Business

1. Plannin– yes the process of an effective move or relocation does share similarities with the process of effectively buying or selling a business.  Planning is so important in both matters.  When buying or selling a business I have always felt that if you are looking to buy a business or sell  a business or start a business in a year you should start planning yesterday.  Like Selling or buying a business, moving or relocating has so many moving parts and is a very involved process.  Dont really know how you can do too much planning for either.

2. Have that very important discussion and or  discussion regarding the pending move with your significant other early on.  Sort thru the personal, emotional, and logistics up front.  If it is a “voluntary” move make sure you both are on the same page.  If it is a move that is being brought upon you, make sure that is known to your significant other, as you should share a common goal to make the best of it.

3. Try to pre-emptively build develop or expand a client base prior to your move.  To me this was one of the more important steps I made in preparing.   Over a year ago I would travel about every other month to prospect, network and begin developing a presence in the new area.  As I developed clients I started travelling to the new area monthly and currently I go there every 2-3 weeks. I chose this route over moving to a new area and starting at square one to build a client base.  I now am moving into a new area  working with business owners looking to sell their Florida  businesses in this new location.  It is a smaller but developing existing client base.

4.  Make sure your email can follow you–  Back in the old day (and yeah my teenage kids eyes gloss over when I begin a statement in this way), but back in the old day, when you move you go to the Post office to have your mail forwarded or notify them of a change of address.  While that is still one of the items on the moving to do list, moving your digital address for your business can be  so much more important.  I have several emails, and one of my main emails is tied to the local cable provider in the area.  Make sure your email is portable, if not get a portable email address and start using it prior to the move.

5. Update Modify your website.  Does your website reflect your new contact information, your new business locations, your new geographic area of focus, if that has changed.

6. Out with the old and in with the new.  When relocating this is a good time to review old records to see what can be securely disposed of.  Why move all these records only to throw them out at the new location.  Storage and space is a valuable commodity no  matter where one is located.  Using the space around your efficiently is enhanced when unnded paperwork files are gotten rid of.  And it makes organizing at the new location that much easier.

Along with all the above business matters, we had to sell a house (in Florida, not so easy now adays), find a new house, find new location to operate business from, register for school for daughter, hire professional movers, help pack, etc. When you are relocating your business or your business profession you are also relocating your life. When buying or selling a business so many people think about the finanical and business side of the process.  But Buying or selling a business, like moving, has as much to do about the personal, family matters and lifestyle as it has to do about the business itself. Again, if you are thinking about buying or selling a business, or relocating your business next year, start planning yesterday.

Buying Selling a Business- Businesses For Sale Florida

Florida Business For Sale Activity (May 18,2011)

I am a Florida Business broker working with business owners selling their Florida  business, and business owners looking for acquisitions.  Prospective business buyers I work with are located in Florida, US., and Business buyers in Europe and throughout the world.

As a  member of Business Brokers of Florida, which is the largest state Association of Business Brokers in the United States we have access to significant data regarding businesses being bought and sold .   Thousands of businesses for sale are represented by over 1000 business brokers that are members of this Association.  These business brokers list their respective businesses for sale and prospective business buyers on a centralized listing site and buyers and sellers of businesses are brought together. Several thousand businesses for sale are listed, modified, and advertised thru this website.

Valuable information regarding Florida business for Sales and Florida Businesses Sold help me as a Business Broker Professional keep track of the ebb and flow of the Florida Business Acquisition Market.  Understanding a business to assist in selling that business requires an understanding of the numbers behind  that business.  An understanding the marketplace in which this business may be sold is furthered by a review of the data surrounding businesses being bought and sold in Florida. The below are a few statistics, totals, and items of note surrounding the business acquisition and sales market in the State of Florida.

  1. Florida Business for sale Priced over $1,000,000- 298
  2. Florida Business Sold for over $1,000,000 in last year= 37
  3. Businesses Currently  For Sale in Florida through Business brokers of Florida –  3253
  4. Restaurants For Sale through Business Brokers of Florida – 663
  5. Businesses For Sale in Florida with Revenue of less than $500,000- 2315
  6. Businesses Sold in Florida through Business Brokers of Florida over last year (365) Days – 878
  7. Businesses Sold in Florida through Business Brokers of Florida over last month –  59
  8. Businesses For Sale in Florida requiring a Down payment of less than $50,000 -536

 

Along with the above statistical information a few  I include specifics of note

Highlighted Industry:     Lawn Landscape Business For Sale in Florida

  • Number of Lawn Services Sold in Florida in last 2 years -100
  • Number of Lawn Services Currently For Sale in Florida- 81

Currently I represent a Lawn Service business that we have an accepted contract on and are going thru the due diligence process. A Lawn service business can provide a very reasonable Owner benefit, and  entry  into the field can be made with a fairly minimal investment.  Looking to Buy a business in Florida?

For more info or questions regarding the Florida Business Acquisition Market or Florida Businesses for sale please contact

Scott M Messinger

Scott@Sellabusinessflorida.com

239.770.2421

How to Sell Your Business-Two Most Important Ingredients

How to Sell Your Business-Two Most Important Ingredients

How to Sell your business very often  involves many many moving parts and finding the right Buyer for your business can be a very involved process.  Do you use a business broker to sell your business?  Do you try to sell your  business yourself?  These are just a couple of the initial questions a business owner must answer to begin the process of selling ones business.  When selling a business it is easy to think that I will sell my business to “the first person to comes along with enough money to pay my asking price” .

The Right Conditions For Selling Your Business

The sale of a business involves many terms and conditions by both the buyer and seller that must be met to consummate in a sale.  Very often as you go thru the process of due diligence by both the buyer and seller, wants and needs are uncovered, and potential roadblocks to completing the sale can occur. Two important elements have a very strong impact on increasing the likelihood of a successful sale of a business.

When trying to sell your business are you working with:

An Interested-Qualified Buyer?.

  • An Interested business buyer
  • A Qualified business buyer

As a business broker based in Anderson South Carolina, one of my more important responsibilities  when I represent a business owner selling their business is to qualify or “pre-screen” the various inquiries on the business for sale.  There are many people that inquire/ask about a business for sale and probably less than 5% of those buyer prospects actually buy a business at all.

Difference Between Qualified And Interested Buyer

A Qualified buyer can mean many things, but having the adequate available cash, equity, financing, special skillset, proper personal family and life situations are important to establish.

An Interested Buyer is one that wants to buy the business.  They have seen basic information on the business and based on that, if no significant negatives or unknowns surface, they want to buy the business.  There will always be a lot of due diligence, verification, questions and answers, but this buyers desires to see the process move forward.  If my wife and I were looking to buy a new home, and she finds a home that she likes- I am pretty much transformed into an Interested Buyer.

I may turn from looking to buy a home to working to buy this certain home.  Issues may occur when doing the due diligence on buying the home but I task these as issues to overcome, not reasons to get out of the deal- If I am a truly interested buyer (and or my wife really wants the house).

When going through proper due diligence many discoveries and discrepancies can be uncovered.  When you have a Seller that is truly interested in selling their business and you are working with an interested and qualified buyer, issues uncovered in due diligence are not “Gothcha” moments but rather are business related issues that both parties seek equitable resolution and or explanation on. Issues that surface become hurdles but not roadblocks.

Buying and selling a business is a process.  When Selling your business at some point in the process you ascertain that you are working with an interested qualified buyer.  From my perspective, having an interested Seller and recognizing that you are working with a truly interested qualified buyer are two important ingredients towards a successful sale of a business.  Looking to Buy a Business in South Carolina or looking to sell your South Carolina business?

Scott Messinger

South Carolina Business Broker

Scott@GatewayBusinessAdvisors.com