Starting Or Buying A Business-Own or Rent Building?

Starting a business, or buying a business involves many decisions  ranging from what one should  put on your business card to where to locate your business.  Many small businesses are run from ones own personal residence,  and there are many advantages and disadvantages that can come along with that strategy.

But operating your business from a leased space, rented space, or a space you or your business would buy, can be a very important decision for your business.  The business that I had owned for 20 years, I had owned the building and surrounding property, (I still own and lease back, even after the sale of the business).

Owning A Real Estate For Your Business

Currently my role as a business broker has me working with business owners that both own the building they operate the business from they are selling and business owners that rent their space. Of  almost 1000 businesses sold in the state of Florida in the last year,  thru the Business Brokers of Florida of which I am a member of, less than 8% of them involve real estate.

Is it better to Own or Rent your Businesses Property?Most business owners in Florida that sold their business rent their buildings.  There are just way more non- owner occupied properties than owner occupied properties.  Again I owned and currently own and rent out the building I operated my business out of.  My thought process was that I had long term plans for my business and I viewed it as a means of building equity.  I do look at it a little different in today`s economy.

I do know of several business owners here in Florida that bought their building 5-10 years ago, ( they viewed the acquisition as an investment) and while the business may be doing somewhat ok during these difficult lean times, the building is so upside down that it may take 5, 10+ years or more, before the amount owed on the building is equal to or greater than market value.

To exacerbate that dilemma, ” like spaces” may be rented at a fraction of what monthly mortgage, insurance, and taxes payments may be.  It would be nice to be able to treat this expense as other expenses and when you have a more cost effective means just pursue that route, but buying/selling a building (or a business)  is not a very liquid investment- especially in today`s market.

Some Pros of owning a building may include:

  • more control, no landlord to report to and changes to your building allow you greater flexibility
  • potentially over the long haul you can accumulate equity
  •  If you are buying now, are you buying at a real value price, and its hard to argue that locking in at todays interest rates would not be a good thing.

On the Con side:

  • One must consider the opportunity cost of the money that is devoted to a down payment when buying a building- how much could that money have helped you grow your business?
  • If you need to move your business a  rental/lease agreement may allow you greater flexibility.
  • Owning a building is more responsibility

Operating lean, low overhead, low monthly expenses greatly enhances the likelihood of acceptable profits.  I am pleased I had owned my building I operated my business out of, but would I make the same decision today to buy a building to run my business from?

If I were buying a business here in Florida would I require that I can buy the building along with the business I am buying- today I am not so sure. Leaning  towards the flexibility of renting until  further clarity on where  on economy is truly heading seems to be a reasonable approach.

Selling South Carolina Business

Selling  South Carolina Business

….When Your Product is You.  Doing business in today’s web based world is changing almost daily.  You work on your website,  get on Facebook,  you try to learn all about social media to either try to just keep up, or maybe to move your marketing efforts forward.How does this affect Selling South Carolina Business.

Your competitors may have the ability to learn more than you to stay a step ahead of you.  They may have discovered the next best Facebook app to get them more Likes, Fans, and or interest.  Others may have more money than you and can outspend you, they can Out-Tweet you, out post you, out pagerank you, out comment you, out link you….

Be The Best You Can Be

Small Business Marketing- Selling a Business

But no one can Out-You You.  Or stated in the first person- “You Cant Out-Me Me”  .We all are busy trying to move our businesses forward but do we really know if Twitter will be in ours or others marketing plans 5 years from now.  So how or where does one focus.  Is your product or service you sell- you?  

I am a business broker based in  South Carolina and I help/work with people with the process of buying and  selling South Carolina Business.  One aspect of the business that makes a business more saleable is the ability for the business to not be dependent upon the owner so that if/when the owner is “replaced” a transition can be seamless.  So building a business based on the brand or product being “You” can appear counter-intuitive.

My view based on my experiences is that a customer does business as much with “the way a company does business”, “company philosophies”, “company approach”, as much as they do business with a certain individual.  When you think about it we do like the person that we do business with but what is it that we really like?  I tend to think it’s the way that person deals with me,  and it’s easy to assume that approach starts” at the top”.

 

How Important is Business Owner when Selling a Business?

So I think it’s easy to assume if a customer/client likes the approach or way you do business as an owner and your “brand” is based on how you approach service and ethics and business practices- that this is who the company is and the company is NOT you.   If you as the business owner demand honest ethical reliable hard work from yourself and customers see that, they know what your expectations as a business owner are.

So if you as a business owner are not truthful, don’t return phone calls, think it’s ok to quote one price and then demand another price after the work is done why would the customer expect anymore from anyone else in your organization.

Submit Your Business To Your Philosophy

But the product/brand that you are building on the web content that you post to build your brand may not need to be about you by name- it may be your philosophies, your ways and approaches toward running your business.  I have been posting business articles about my experiences, views, and ideas for several years.  When someone engages me as a business broker -they are engaging me, and they can understand me through my writings if they choose to do that as a starting point- or they can choose not to engage me as a business broker because of my writings.

Maybe you don’t have the most experience, maybe you are not the smartest, maybe some of what you offer has some shortcomings- most everything does.  We all have areas of what we do that can use improvements, but you know you do bring something to the table that is unique to you.

So as the internet changes and strategies change on what new  site/app/blog/tweet/hashtag/social bookmark you should be using- you can retain certainty that you and your story will forever remain unique.  There is only one You.  But as the old song goes from The Who – Who Are You? – You are your feelings, your beliefs, your experiences, ideals, likes, dislikes,  the good and the not-so-good of you, and your way of going thru life (and business).

Nobody can do you better than you.  So when you are creating or building a brand,  and the brand is you- no competitor no matter how much money or how smart or how experienced is going to out you- you.

Scott Messinger is a Business Broker that is currently based in South Carolina and also works in Florida and Southeast USA.  I have personally purchased multiple business and currently own and operate businesses and business interest in multiple states.  If you are looking to sell your business in the Upstate ( Greenville, Spartanburg, Anderson, Clemson included)  Please feel free to contact me.

Scott Messinger  Business Broker South Carolina (864) 210-8226   Scott@GatewayBusinessAdvisors.com

Waiting…. to Sell Your Business

I just had a birthday.  Yeah I know- So What….  But  celebrating a birthday when you are “Middle Age” by most definitions and or “old” by my teenage daughters definition a little introspection is done.  Fact is Im not getting any younger.  As a business broker based in Florida it also makes me think of all the business owners that are getting older and maybe are or have been ready to sell their business but the bad economy has delayed that decision. Another year passes, the “recession” is still with us and it really looks like it will be with us next year and maybe beyond.

How Long Can A Business Owner Wait To Sell Their Business?

What if this down economy last 2,5, 10 years.  I am generally an optimistic person.  I started and owned a business for 20 years and during the lean years I continued to see the glass as half full, and fought thru some difficult years and successfully sold my business when I was ready.

I believe there are many business owners that had planned to have exited their business by now.  Maybe they planned to sell their business and begin enjoying “that retirement thing” they have heard of, but had to delay those plans due the the reduced value of their 401k and other investments, the reduced equity in their home, and the lower revenue and profit of potentially their biggest asset- their business.  Its easy and common to say ” I want to sell my business but I don`t want to sell it now when my business is down”.   I understand that thought process.

Things To Consider When Deciding To Sell Your Business

But I think from here is where the thought process becomes more difficult.  Considerations should include:

  • What if we remain in a prolonged recession- can I wait 3-5 plus years?
  • What happens in our world of supply and demand. Is a pent-up supply when released, going to affect prices/values downward as the increased supply hits the market?
  • Is there really this large number of baby boomers looking to exit businesses and move into retirement to further flood market and affect supply/demand price?”
  • Maybe I’m told I should wait… Ive been working for 20-30 years towards this “end game”, do I really want to wait?

As a business broker in Florida, maybe some day I will go to a meeting of business owners and not hear stories about a foreclosure that one is going thru or their friend is going thru.  Maybe I will attend a seminar or educational session put on by bankers or SBA bankers that doesnt sound empty and completely disconnected by thier purported audience- the small business owner , that needs financing or entrepreneur that wants to buy a business.  This may happen, but its not going to happen tomorrow.  But how many tommorows is it going to take.  How many more birthdays will pass before the time is right to sell your business.

How to Double Your Customer Base Overnight-Buy a Competitor

As a business owner for 20 years I was involved in an industry that was expanding and rapidly growing. The  size of the “pie” my competitors and I were  competing over was getting larger as the industry grew and we all sought to get our share of this bigger “pie”. So we increased our customer base as the market grew, and we also grew our customer base by buying competitors which resulted in many successful synergistic acquisitions.

In today`s economy in so many industries people are needing to spend less, cut back and therefore the “pie” is staying the same size or the “pie” is getting smaller. So you have business owner competing for their piece of a smaller pie .  As you have the same amount of competitors competing for a smaller pie either all get less, some get more by pricing or efficiencies, but those getting more, results in other competitors getting less and or so much less that they no longer exist.

 

Today as a business broker in both South Carolina and  Florida.  I am working with several business owners looking to keep afloat and looking for exit strategies that meets their needs.   Selling their business and going to work for the acquirer  is an interest I have heard on several occasions as an exit strategy that they would welcome. (Also work with several business owners that have solid business models that are doing well).

Buying A Competitor

A fast and often cost effective way to gain a bigger piece of the pie is by buying a competitor. Growing your customer significantly “overnight” by  buying a bigger “piece of the pie”.  Buying a business in a growing industry and or economy is a solid and effective way to grow a business.  I had utilized this approach on multiple acquisitions to add to our own organic growth.  Buying a business, or buying a competitors business in a recession can also be an effective means to grow your customer base and grow it fast.

Often most business owners dont consider acquisition as a possible way to grow a business because they feel they do not have the funds or resources to make such acquisitions.  But:

1)possibly you can find a struggling competitor that may welcome the opportunity to escape the burden of trying to run a struggling business

2) possibly you can buy a business of a competitor that offers Seller financing.

3) possibly part of the purchase price can be the assumption of debt on trucks and or equipment that may be assumable and may be affordable thru the synergistic cash flow of the business

4) possibly offering the owner of the business you may buy long term employment.  A small struggling business that may have a few employees-  who may be the last person to get paid?- the owner.  An owner may welcome the premise of steady and consistent compensation.

5) Possibly you can secure outside financing- An approach I always used as my last choice but may fit your situation

Furthermore, would you be “just buying a failing business”? No.   Syngergies that can be realized can be plentiful and the cost saving that follow may help or completely finance the acquisitions.

Cutting The Costs When Buying A Competitor

You have an office space or shop so does the competitor.  Can you and your competitor both operate under one roof?  When you eliminate the need for 2 spaces you also eliminate so much of the lease cost, utilities, insurances, phone, internet and other Fixed Overhead cost associated with that space.  Also by adding these customers your customers,  density may increase  and you may be able to increase efficiencies in service and maybe you need 1 less employees or more, along with the benefit cost that goes along with the employees.

Advertising does not need to be duplicitous,  maybe some equipment of vehicles are also duplicated and can be potential cost savings.  As a business broker I try to look at buying selling a business from the perspective of a business owner and see that during this recession improving your position thru acquisition may have many long term beneficial results.

So what do you do when you are trying to keep your piece or get a bigger  piece of a smaller “pie” ?

Buy another piece of that pie it may not cost you as much as you had thought.

 

 

What Business Would a Business Broker Buy?

Many Business Owners will utilize a professional business broker to help sell their business.  Many prospective business buyers may hire a business broker to help them in their quest to find and buy the right business.  The perspective of a business broker will be different from the perspectives of both the buyer and seller.

The business broker has the perspective of being involved with reviewing many businesses and speaking with many prospective buyers and sellers.  A “normal” business buyer or business seller may only buy or sell a business one time in their business life.  But what sort of business would a business broker buy if he/she were buying a business?

  • What Business would a business broker buy?
  • Would  a business broker buy a franchise
  • Would  a business broker choose to start a business
  • Would a business broker  decide due to current market conditions to wait and defer the decision to buy a business until the economy improves

Just as every business buyer will have their own set of criteria for evaluating and making a business acquisition, every business broker will have their own criteria they deem as important.  As a business broker based in Florida,  and former business owner ,I always look at businesses for sale from the perspective as a prospective business buyer and ask myself “Would I buy this business at this price if I was buying it?”.   And if I ran across a terrific business opportunity that is a great value,  that met my lifestyle and financial requirements, I may be a business buyer again.

Business Broker`s Criteria For Buying A Business

What are the few basic conditions I would most look for in today`s business environment.

  1. Motivated Seller– I recognize the Seller really needs to want to sell.  Not that the Seller needs to sell, but rather WANTS to sell for what ever reason it may be.  Selling ones business is a process.  Many business owners have  been doing a certain thing for a long time, and continuing to run a business vs selling may be “ the path of least resistance’’,  Attempting to sell a business on a whim or buying a business from someone “kind of interested” in selling can be arduous .   For me, there needs to be a strong “want” when selling a business.
  2. Seller Financing– I want to buy a business that offers Seller Financing.   When Seller Owner holds a note on the business  he has a vested interest in your success.  To avoid not going thru a bank or other lender holds a high value to me and would be my first choice.
  3. A Good value relative to asking  price as a multiple of adjusted cash flow. A higher multiple may be ok but must be quantifiable.
  4. I  would be willing to buy a business that has poor financial  records yet feel numbers can be substantiated. I recognize different small businesses handle their “accounting” in so many different ways, and if I can find good value does exist within a  a company with poor records ,  I would have further interest. Some business buyers may be less comfortable  when records on the surface dont make sense.
  5. Recurring Income- Strong recurring revenue would be important to me.     Am I walking into ongoing sales or am I going to have to go out and get new sales each and every month.  And what is the cost to get that new business.
Acquiring A Business

Photo (c) tampabusinessbroker.com

“A Rising Tide Raises all Ships. ” Now is a good time to buy a business. As the economy improves, I feel  value will be realized.   The process of buying and selling a small business requires certain individual criteria to be met.  My criteria will be different than the next persons.   What is important to others may be similar to the above criteria.  But if you are looking to buy a business you need to outline what is important to you.